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del42sa
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07.03.2017 17:30 -
Re: Co nového chystá Citroen
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je to napsáno dobře, bylo to myleno s nadsázkou tak, e s tímhle tempem obnovy modelů u Citroenu bude nová C4 a v roce 2025  Linda Jackson řekla, e jsou teprve na "pomyslném dně" a v souladu se strategií push to pass bude nabídka Citroenu kompletní v roce 2021.....
tu je celý původní text:
For his boss, Citroën is "at the bottom of a cycle"
Linda Jackson, the boss of Citroen, explains why the double-chevron is to the trouble at the commercial level. Interview.
While Peugeot's sales increased slightly in 2016, Citroën's sales fell slightly for the second consecutive year to 1,140 million vehicles sold worldwide (-1.7%). For Linda Jackson, the head of the double-chevron, it is a story of "product cycle," as they say in the automobile. "We do not have a sufficient SUV offer," says the British leader in an interview with "Echos", which still requires a little patience.
For Citroën, the 2016 vintage looks mixed ...
The context is not favorable, it is true. We are at the bottom of our product cycle. But our global sales remain relatively stable compared to last year. We are losing only 20,000 vehicles ... In Europe, we have even posted our best performance in the last five years at 762,000 units (+4.3% year-on-year). We had not reached the 750,000 mark since 2011. In the last quarter, our volumes increased by 7%. This is the C3 effect.
You have actually launched the new version of your small city car in November, on which you bet big ...
The startup is very good. We launched the C3 in November in France, and the car will be available throughout Europe by the end of March. For now, we have already sold 40,000, it's in line with our goals. Two-tone paint works very well: 75% of customers have adopted it!
What is happening in China, where your sales have fallen by about 20% over 12 months, with 249,000 vehicles sold in 2016?
We do not hide it, the situation is quite complicated there. The growth of the Chinese market is initially driven by Chinese manufacturers, and SUVs. Fortunately we have the small C3XR ... Its sales have increased by 10% compared to 2015, to 73,500 units. To get us back on track, we need more SUVs. We will launch a new one in 2017, which will be quite close to the AirCross concept. It will arrive in Europe in 2018.
In France, Dacia has surpassed you last year with individuals, and premium brands are breaking records on record ... As a generalist, is not Citroën stuck in the wrong market segment?
The consumer market is still progressing. Premium brands are coming down, and Korean manufacturers are coming to Europe through this segment. What we are trying to do at Citroën, however, is to go up the line without becoming a premium. We want to sell more sophisticated versions of our models. As on the C3, where we are at 50% of sales in high finish.
Without the good performance of your utilities, which now weigh 30% of sales, your brand would be in worse posture. When will Citroën recover from the PSA crisis in 2013?
We have to wait a little longer. We are going to recover little by little, without making big-bang. In 2020 or 2021, at the end of the group's Push to Pass strategic plan, we should have a full range. The revival of Citroën began last year, with the new C3 and the new Jumpy.
Leechos.co.uk |
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